Traditional advertising simply cannot be carried over to the internet, replacing full-page ads on the back of The New York Times or 30-second spots on the Super Bowl broadcast with pop-ups, banners, click-throughs on side bars.

O autor diz que o Advertising na internet vai falhar por tres motivos

There are three problems with advertising in any form, whether broadcast or online:

* Consumers do not trust advertising. [...]

* Consumers do not want to view advertising. [...]

* And mostly consumers do not need advertising. [...]

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Why Advertising Is Failing On The Internet