Porque o modelo atual de propagandas não vai dar certo
By João Franco
Traditional advertising simply cannot be carried over to the internet, replacing full-page ads on the back of The New York Times or 30-second spots on the Super Bowl broadcast with pop-ups, banners, click-throughs on side bars.
O autor diz que o Advertising na internet vai falhar por tres motivos
There are three problems with advertising in any form, whether broadcast or online:
* Consumers do not trust advertising. [...]
* Consumers do not want to view advertising. [...]
* And mostly consumers do not need advertising. [...]
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